Time Square 3D Billboard

Big Eyes

November, 2022

Industry: Crypto

Role: Creative Direction, Director, 3D Design, 3D Animation, Simulation/FX, Post Production

We designed an anamorphic 3D billboard billboard for the BigEyes project. The stylized billboad was inspired by elements from Big Eye's universe. Located at the center of NYC in Times Square, spectators of the ad witness a 3D illusion of Big Eye's jumping into a fish tank room to catch a shiny coin, Upon doing so he breaks a glass wall, causing all the water from inside the tank to flush out. At the end we see him sitting cute with the coin and the curtain closes bringing in the final CTA.