Blog
A Look Back at Our Groundbreaking AR Game with Elbo Glass
In 2019, we teamed up with Elbo Glass to create an innovative augmented reality experience that was truly ahead of its time. Drawing inspiration from Pokémon Go and Tamagotchi, the app let users collect, care for, and interact with a vibrant cast of Elbo’s dinosaur characters
Lil Baby’s Wham Bursts into 3D—Taking Over NYC & LA!
In a striking takeover of Times Square—and mirrored on equally show stopping displays in Los Angeles—we’re excited to debut an awe-inspiring 3D billboard experience for Lil Baby’s latest album, “WHAM.”
Exploring the Latest AI-Driven 3D Design and Animation Techniques
Throughout the last 2-3 years, we’ve been experimenting with various AI platforms to stay on top of the ever-evolving 3D design and animation landscape. These tools have introduced fascinating possibilities for rapid concept development and fresh creative sparks.
Howler Head x UFC Sphere Takeover with Laser Projections
Blunt Action teamed up with Howler Head Whiskey to reimagine Las Vegas’s skyline with an epic holographic illusion above The Sphere. Our concept was bold: lasers projecting a giant, glowing whiskey bottle that would appear to float dramatically over Vegas, perfectly blending UFC’s energy with Howler Head’s vibrant style.
Official Release of Midnight Dice on Mobile Platforms
Blunt Action's latest mobile sensation, Midnight Dice, has just hit iOS and Google play stores, promising an electrifying blend of luck and strategy that's set to revolutionize mobile dice games. Released on September 18th, 2024, this free-to-play dice game invites players to dive into the vibrant world of Midnight City.
Blunt Action Produced The New 3D Anamorphic Display at Kennedy Space Center Visitor Complex
In the world of animation, there are moments that define a studio's capabilities and expertise. Today, we are thrilled to share one such moment with you. Over the last several months, our team has been diligently working on a groundbreaking 3D visual display for one of the most widely recognized parks in the world: NASA's - Kennedy Space Center Visitor Complex.
Revolutionize Your Advertising Campaigns: Why Digital Screen Technology Is a Must-Have in 2024
Picture yourself cruising through the bustling cityscape, surrounded by majestic billboards stretching towards the sky, each vying for your attention. Now, envision a captivating and one-of-a-kind visual that springs to life, effortlessly captivating your senses. You find yourself eager to grab your phone and Google the brand responsible.
3D Fake-Out-Of-Home Animations for The Rolling Stones Release of Hackney Diamonds
Centered around the new Hackney Diamonds logo, our team worked closely with The Rolling Stones to produce a visually striking experience.
Epic 3D Billboard for Dungeon’s and Dragons: Honor Among Thieves
Blunt Action partnered with Paramount Pictures to celebrate the worldwide launch of "Dungeon’s and Dragons: Honor Among Thieves" in an unforgettable way. Our challenge? Create an action-packed, hyper-realistic anamorphic 3D billboard that immerses audiences directly into the epic fantasy universe.
3D Billboard Lights Up Times Square Embracing the NYC Spirit
In an original collaboration with the City of New York, Silvercast Media, Founders Agency, and MaryamB we're thrilled to unveil an awe-inspiring anamorphic 3D billboard at the heart of Times Square. This innovative campaign, prominently featured on the largest digital billboard in the world, aims to capture and celebrate the spirit of New Yorkers.
Bringing Cartier’s Historic Brooch to Life: Our In-Store Digital Installation
We recently had the privilege of collaborating with Cartier to create a striking digital in-store activation at the legendary Cartier Mansion in New York City. The centerpiece of this experience was the visual story of Cartier’s iconic brooch, originally designed in 1926.
The Road to Bigger, Better, Bolder Advertising – 3D OOH is on the Rise
Remember those iconic 2D billboard ads about Adidas, McDonald's, and BMW that stopped people in their tracks? Wait till you come across a coming-of-age, giant 3D billboard that will knock your socks off
Revolutionizing Out-of-Home: Blunt Action’s Debut of NYC’s First 3D Billboard
Released for KeyGlock’s upcoming album, Yellow Tape 2 quickly became a cultural milestone in advertising and digital art. In collaboration with Paper Route EMPIRE and Empire Records, Blunt Action pioneered one of the first 3D billboards in the world, right in the heart of Times Square.
Honoring Aaliyah’s Legacy 15 Unique Visualizers
Creation of 15 distinct visualizers for the re-release of Aaliyah’s iconic self-titled album, "Aaliyah." Each visual was thoughtfully crafted to reflect the depth, emotion, and introspection woven throughout Aaliyah’s songwriting, bringing her timeless music to life in a fresh, immersive way.
Reviving 90s Nostalgia in 3D: The Chalk-Line x Nickelodeon Mall Experience
In collaboration with Chalk-Line and Nickelodeon, we recently wrapped up an amazing 3D promo project that’s got us feeling all kinds of nostalgic. This year, Chalk-Line launched a dope new apparel line that pays homage to the classic Nickelodeon shows we all grew up on.
Creating Lil Nas X’s Iconic 'Industry Baby' Cover Art
Blunt Action had the pleasure of collaborating with Lil Nas X, his stylist Hodo Musa, and Columbia Records to create the iconic cover art for the hit single, "Industry Baby." Our goal was to visually capture Lil Nas X’s powerful journey and groundbreaking success with an impactful 3D rendering.
Unreal Engine - Game Development, Virtual Reality, and Augmented Reality
If you haven’t been living under a rock for the past decade, you might have heard of an emerging technology called Unreal Engine. Well, if you are hearing those two words together for the first time, you are in for a real surprise or better yet an unreal surprise!
History of Vaporwave
During the early 2010s, a genre of music started becoming popular on internet forums such as Reddit and Tumblr. The genre of music was named Vaporwave. It was the first ever music category that was not originated in a discrete location or area rather it was totally created and developed online
The Genesis Of Japanese Gaming and Gaming Art Styles
Since the creation of video games Japanese culture and aesthetics have continued to influence mainstream culture. Japan did not come up with the idea of video games in the first place, that honor goes to the Massachusetts Institute of Technology USA in 1962. However, Japan
Sculpting Custom Characters Using Virtual Reality
Sculpting and modeling have been around since the dawn of time. To this day, archaeologists keep discovering sculptures and statues of ancient civilizations created with great detail. This illustrates the inclination of humans towards creating 3D models and sculptures.