Lil Baby’s Wham Bursts into 3D—Taking Over NYC & LA!

In a striking takeover of Times Square—and mirrored on equally showstopping displays in Los Angeles—we’re excited to debut an awe-inspiring 3D billboard experience for Lil Baby’s latest album, “WHAM.”

The creative centers on Lil Baby’s signature jewelry and bold visuals, which appear to burst from the screen thanks to innovative anamorphic 3D design. Every detail—from the gleaming chains to the album’s stylized logo—has been meticulously modeled in three dimensions, creating a dazzling spectacle that celebrates Lil Baby’s energy and the album’s dynamic spirit.