Epic 3D Billboard for Dungeon’s and Dragons: Honor Among Thieves

Blunt Action partnered with Paramount Pictures to celebrate the worldwide launch of "Dungeon’s and Dragons: Honor Among Thieves" in an unforgettable way. Our challenge? Create an action-packed, hyper-realistic anamorphic 3D billboard that immerses audiences directly into the epic fantasy universe.

We crafted a dramatic visual featuring Themberchaud, the iconic dragon from the film, dynamically breaking through a dungeon-style brick wall and unleashing a fiery spectacle across the screen. The impactful animation instantly captures attention, transporting viewers right into the heart of the story.

This groundbreaking out-of-home campaign first amazed crowds in Shinjuku, Japan, before captivating audiences worldwide—spanning locations in Korea, China, Germany, Australia, New York, Mexico, and the United Kingdom. Our team adapted and optimized the creative concept seamlessly for 15 unique international markets.

Through innovative 3D animation and precise localization, we delivered a global visual experience that brought the thrilling world of Dungeon’s and Dragons vividly to life.