3D Billboard Lights Up Times Square Embracing the NYC Spirit

In an original collaboration with the City of New York, Silvercast Media, Founders Agency, and MaryamB we're thrilled to unveil an awe-inspiring anamorphic 3D billboard at the heart of Times Square. This innovative campaign, prominently featured on the largest digital billboard in the world, aims to capture and celebrate the spirit of New Yorkers.

Centered around the hero logo "We Love NYC," our creative team has transformed 2D emojis representing unique aspects of NYC culture, into 3D models. The emojis, now more lifelike, come alive as they move playfully and interact in a mesmerizing 3D space, capturing the attention of onlookers in a captivating way.

This new campaign for the city kicked off with a bang, as the mayor of NYC and the Governor of NY state both spoke with our artwork prominently positioned in the background.