Bringing Cartier’s Historic Brooch to Life: Our In-Store Digital Installation

We recently had the privilege of collaborating with Cartier to create a striking digital in-store activation at the legendary Cartier Mansion in New York City. The centerpiece of this experience was the visual story of Cartier’s iconic brooch, originally designed in 1926. Tasked with Creative Consulting, 3D Modeling, 3D Design, 3D and 2D Animation, Illustration, Lighting, Post-Production Editing, and Rendering, our team worked meticulously to capture the essence of this treasured piece—without ever seeing it in person.

Since the actual brooch remained safely tucked away in a vault until the in-store installation, we relied solely on archival images to recreate every intricate detail in 3D. Once our hyper-realistic model was complete, we employed handcrafted illustrations and collage elements to highlight the brooch’s evolution and timeless design. Spanning four 4K screens, the display seamlessly guides viewers through the piece’s storied past, showcasing its enduring allure and craftsmanship. The result is an immersive visual narrative that honors Cartier’s history, while captivating modern audiences with a glimpse into the artistry behind this treasured keepsake.