The Road to Bigger, Better, Bolder Advertising – 3D OOH is on the Rise
3D Billboard for 2 Chainz live in Times Square on 47th & 7th NYC
Remember those iconic 2D billboard ads about Adidas, McDonald's, and BMW that stopped people in their tracks? Wait till you come across a coming-of-age, giant 3D billboard that will knock your socks off!
The technology for billboards and advertising has changed over the years. What was used to create brand awareness through a picture and mere words, now creates a memorable, creative experience for the passersby. The stellar visual experience and colossal illusions bring the marketing campaigns to life and engage with the audience like no other medium.
These hyper-realistic and larger than life OOH (Out-of-home) advertising billboards are making an appearance everywhere. It first started with a gigantic cat 3D billboard in Tokyo that left people absolutely flabbergasted. Since then, 3D OOH billboards have greeted people in China, South Korea, the UK, Australia, and numerous locations across the US
OOH, digital billboards are the fusion of the two worlds, the real world with the virtual one – creating an experience called “Metaverse”. The anamorphic characters, optical illusions, and 3D effects create the feeling of going beyond what the human mind can perceive, to go into another world, to enter into another dimension where the art, space and people are all one. This concept of virtual reality in real life has enabled brands to explore possibilities with how people connect with their service. When the visual effects are so close to reality and the unique way 3D billboards display advertisements persuade people to explore the message that the brand put, more eagerly.
3D OOH ads have a strong retention rate, increased engagement, and unique creative capabilities. Brands have started to realize the potential of 3D ads and how they can be leveraged to reach a more receptive audience. Famous companies like Amazon Prime and Netflix have harnessed the power of animated billboards technology to capture people’s interest in the shortest window with the most compelling digital story. In fact, according to the statistics published by The Neuron Intelligent Connection, the OOH digital billboard market is expected to grow to $50.42bn by 2026. Nielsen also mentioned that after seeing a 3D digital ad, 69% of the viewers “took some sort of action”.
Seeing the number speaks for itself, fashion brands are top contenders, looking for ways to create highly immersive and attractive OOH 3D marketing campaigns to demonstrate their creative flair and capture’s people attention. To start with, the 3D billboard advertising was seen by Marcelo Burlon, the sole 3D billboard campaign designer for Prada. The Spanish famous luxury fashion house, Balenciaga also joined forces with Fortnite to create the attention-grabbing execution of 3D advertising. This ad made the headlines all around the world as it was displayed in London, Tokyo, New York and Seoul. This 3D advertising technology is also seen outside the shops of Zara and Louis Vitton. Needless to say, the concept of OOH digital billboards is also pushing the limits with how 3D art and tech can offer infinite solutions for personalized advertising.
Blunt Action is also among the leading digital billboard advertising companies helping brands and artists market their campaigns the right way. We designed and launched Key Glock’s incredible immersive 3D billboard for his project “Yellow Tape 2”. 2 Chainz Time Square 3D Billboard For Album ‘Dope Don’t Sell Itself’ is another example of an entertaining, awesome digital campaign that was also dope. These life-changing, long-lasting and incredible OOH 3D billboards have not only increased the likelihood of making the artist’s message more memorable but also proved vital in standing out from the crowd of typical and animated ads.
People are preferring interactive ads and visual experiences instead of static ads. If you’re also looking for a digital billboard advertising company around you, count on Blunt Action to create amazing, immersive and interactive digital campaigns for your business. With creative and limitless OOH advertising tech and our expertise, we’ll help you get your word across in high-reaching locations so your impactful story can live on for generations.
