Howler Head x UFC Sphere Takeover with Laser Projections

Blunt Action teamed up with Howler Head Whiskey to reimagine Las Vegas’s skyline with an epic holographic illusion above The Sphere. Our concept was bold: lasers projecting a giant, glowing whiskey bottle that would appear to float dramatically over Vegas, perfectly blending UFC’s energy with Howler Head’s vibrant style.

Created specifically for social media, this “fake-out-of-home” activation delivered a visual punch online, proving digital spectacle can rival physical installations. We’re excited to continue pushing boundaries, transforming creative concepts into unforgettable experiences—whether you’re on the Vegas strip or scrolling from home.