Anamorphic 3D Billboard Activation at Sao Paulo Airport + Worldwide Adaptations

March, 2023

Industry: Food & Beverage

Role: Creative Direction, Art Direction, Storyboarding, 2D / 3D Design, 3D Motion Graphics, 3D Character Animation, Rigging, Lighting, Environment, Simulations / FX, Post Production, Rendering

Introducing "Real Magic," a mesmerizing 3D activation for Coca-Cola’s new global campaign “Masterpiece.” Kicking off the out-of-home campaign at São Paulo's Guarulhos Airport Terminal 3. Blunt Action was selected as the creative powerhouse responsible for the visionary direction and production of captivating 3D and 2D design, dynamic animation, striking GFX, and seamless VFX. Partnering with DAVID Miami, Coca-Cola, and utilizing JCDecaux's innovative "3D Deep Iconic" technology, we seamlessly blended the digital and physical worlds, bringing Vermeer's iconic "Girl with a Pearl Earring" to life. This immersive experience captures the essence of Coca-Cola's global "Masterpiece" campaign, leaving an indelible mark of magic and delight on every traveler's journey.