Elbo Unreal AR App

Teaming up with Elbo Glass between 2019 and 2020, we created a vibrant, augmented reality world where users could collect, care for, and interact with an exciting cast of Elbo’s dinosaur characters. Inspired by iconic titles like Pokémon Go and Tamagotchi, this unique AR game allowed users to build custom digital habitats, collect dinosaurs, and seamlessly switch between in-app and augmented reality views to experience their interactive worlds coming to life.

Developed entirely from scratch in Unreal Engine, each dinosaur character was meticulously modeled, sculpted, rigged, and animated by our team. We integrated cutting-edge image recognition technology, enabling users to unlock nine exclusive characters by scanning special codes at Elbo’s Heaterz Event in California in September 2019.

This out-of-the-box creative concept blurred boundaries between traditional glass blowing, digital art, gaming, and AR technology, creating a digital paradise unlike any other. Beyond gameplay, the app offered exclusive access to toys, glass art, and other Elbo releases, making it not just a game, but an immersive bridge between physical artistry and digital innovation.

Looking ahead, the vision for Elbo's augmented reality universe was expansive, designed to continually evolve with the introduction of new dinosaur characters, unlockable cosmetics, and exciting interactive levels. Players could expect fresh experiences through engaging mini-games, seasonal content, and ongoing collaborations that would further bridge the gap between physical collectibles and digital immersion. As technology advanced, the game would continue embracing cutting-edge AR innovations, constantly redefining interactive entertainment, pushing boundaries, and delivering an ever-growing digital paradise for players to explore and enjoy.