2 Chainz · “Dope Don’t Sell Itself” 3D Billboard


January, 2022

Industry: Entertainment

Role: Creative Direction, Art Director, 3D Design, Texturing, 3D Animation, Lighting, 3D Environment, Motion Graphics, Simulations / FX, Post Production, Rendering, Exports

Blunt Action partnered with 2 Chainz, Def Jam, and the incredible Charlene Thomas to create an iconic 3D billboard in Times Square promoting his 7th studio album, "Dope Don't Sell Itself." Bringing 2 Chainz’s personal vision to life, we animated his album artwork inspired by the concept of his "first bank account."

It was an honor to visually represent 2 Chainz's final trap album, a significant milestone in the prolific rapper’s celebrated career.

42nd and 8th Ave in NYC

Behind The Scenes

A look at the raw file export from Cinema 4D

TimeOut New York

“Design and production firm Blunt Action is behind the ad, which is its third 3D billboard make in NYC. In November, it designed and developed rap artist Berner's new album "Gotti," depicting mob boss John Gotti looking down at the street and then smacking and shattering the glass.”

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