September, 2021
Industry: Entertainment
Role: Creative Direction, Art Director, 3D Design, 3D Animation, 3D Environment, Lighting, 3D Simulation/FX, Post Production, Motion Graphics, Rendering, Exports
Aaliyah · Aaliyah Album Visualizers
Blunt Action teamed up with Empire Records to create 15 unique visualizers celebrating the re-release of Aaliyah's third and final self-titled album, "Aaliyah." Tasked with immersing ourselves in each of the 15 tracks, our team carefully conceptualized distinct creative directions inspired by the unique emotions and vibes embodied in each song.
Each visualizer was meticulously crafted in 3D with varying art styles, thoughtfully driven by the tone and lyrical depth of Aaliyah’s songwriting. These visuals serve as intimate representations of Aaliyah's self-reflection, highlighting the emotional complexity and artistic nuance she portrayed throughout her music.
It was an incredible privilege to preserve and honor Aaliyah’s legacy, paying homage to the authenticity and iconic style that defined music in the '90s and early 2000s. The visualizers are a heartfelt tribute, creatively capturing the spirit of Aaliyah as an artist and reintroducing her timeless music to a new generation.