October, 2021

Industry: Entertainment

Role: Creative Direction, Art Director, 3D Design, Texturing, 3D Animation, Lighting, 3D Environment, Motion Graphics, Simulations / FX, Post Production, Rendering, Exports

Key Glock’s Yellow Tape 2 became a cultural moment when we collaborated with Paper Route EMPIRE and Empire Records to produce one of the first 3D billboards in the world, located right in the heart of Times Square. Drawing inspiration from Key Glock’s fleet of yellow cars, we created a 3D replica of his favorite Lambo Urus—complete with spinning fire effects and a glass-shattering illusion that made it look like the billboard itself was cracking.

As one of the earliest 3D billboards ever executed and the first of its kind in NYC, this larger-than-life installation went viral, igniting social media with its groundbreaking visual impact. The fusion of innovative technology and Key Glock’s signature style “broke the internet,” capturing the attention of hip-hop fans and global audiences alike.