October, 2021

Industry: Entertainment

Role: Creative Direction, Art Director, 3D Design, 3D Animation, Lighting, Environment, Simulations / FX, Post Production, Rendering

Working with Paper Route EMPIRE and Empire Records, Blunt Action designed the 3D billboard in celebration of the the release of prolific Memphis rapper, Key Glock's second studio album. "Yellow Tape 2."
Inspired by Key Glock's fleet of yellow cars, we created a 3D replica of his favorite car, the Lambo Urus. Located at the heart of NYC in Times Square, spectators of the ad witness a 3D rendering of the Lambo spinning on fire, breaking a glass wall, tricking the eye into thinking that the billboard screen was cracking.