NASA · 3D Display At Kennedy Space Center

October, 2023

Industry: Aeronautics, Technology, Municipal

Role: Creative Direction, Art Direction, Storyboarding, 2D / 3D Design, 3D Animation, 3D Character Animation, Rigging, Lighting, Environments, Simulations / FX, Post Production, Rendering, Sound Design, Technical & Creative Consulting

For the worldwide unveiling of the Kennedy Entryway Experience, at the Kennedy Space Center Visitor Complex (KSCVC), we collaborated with NASA to craft an immersive experience that provides visitors with a captivating history and future of NASA's space exploration. This project is one of the longest anamorphic experiences created to date, and showcases how we can bridge the latest in technology with the newest trends in digital art.

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THE CONTEXT — ART MEETS TECHNOLOGY AT NASA

In October 2023, Blunt Action embarked on an ambitious project to combine cutting-edge technology with artistic innovation. Tasked with highlighting NASA’s 65-year legacy and future goals, the project aimed to engage and inspire audiences at the Kennedy Space Center Visitor Complex in Tithrough an immersive 3D experience.

THE CHALLENGE — BRIDGING HISTORY WITH FUTURE ASPIRATIONS

Blunt Action faced the considerable task of showcasing NASA’s past achievements alongside their current initiatives and visions for the future. The challenge was to create an engaging, educational, and visually spectacular experience that appealed to all age groups, enhancing their appreciation for NASA’s pivotal role in advancing science, technology, and exploration.

THE APPROACH — INNOVATIVE STORYTELLING THROUGH 3D ANIMATION

To meet this challenge, Blunt Action decided to create a captivating 3D animated short film. Spanning over 6 minutes, the film was designed to be a 5-part audiovisual journey through NASA’s illustrious history and exciting future. The narrative was meticulously crafted to ensure a seamless flow from the first lunar missions to the potential exploration of Mars and beyond. Displayed on a grand 30-foot anamorphic 3D screen, the film was accompanied by a Blunt Action original score and strategically integrated historic audio clips, including President Kennedy’s iconic speeches.

THE OUTCOME — A PIONEERING VISUAL MASTERPIECE

The completed project emerged as a pioneering visual masterpiece, distinguished by its innovative use of anamorphic 3D design. At over six minutes in length, this film was notable for being the first of its duration to utilize such a format at the Kennedy Space Center, setting a new standard for immersive experiences. The animation intricately wove NASA’s rich history, current endeavors, and forward-looking aspirations into a cohesive narrative that was both educational and awe-inspiring. The use of a towering 30-foot anamorphic display allowed for a deeply engaging experience, where cutting-edge technology and the latest in 3D computer graphics art met to produce a visually stunning greeting for guests. This installation not only celebrated NASA’s monumental contributions to science and exploration but also served as an unforgettable entrance feature, showcasing the thrilling intersection of technological innovation and creative artistry.