Blunt Action teamed up with Silvercast Media and the City of New York to create an iconic anamorphic 3D billboard at the heart of Times Square, showcased on the city’s largest digital billboard. Celebrating the vibrant spirit of New Yorkers, our creative vision revolved around the beloved “We Love NYC” campaign.

We meticulously crafted and animated custom 3D models of iconic New York symbols and culturally meaningful props, each bursting dynamically from the screen with engaging anamorphic illusions. Scrolling emojis captured the rich diversity and unmistakable energy of NYC culture, creating an immersive, unforgettable visual spectacle that resonated deeply with New Yorkers and visitors alike.