Rolling Loud · 3D Animations For Stadium Screens

July, 2022

Industry: Entertainment

Role: Creative Direction, Art Director, 3D Design, Texturing, 3D Animation, Lighting, 3D Environment, Motion Graphics, Simulations / FX, Post Production, Rendering, Exports

Blunt Action partnered with the Rolling Loud team to create an immersive 3D Digital Installation for Rolling Loud Miami 2022. Our studio conceptualized, designed, and animated a seamless 10-minute visual sequence displayed on an impressive 100-foot screen at the Rolling Lounge area of Hard Rock Stadium.

Festival-goers were greeted by engaging visuals that fluidly blended various vibrant characters, surreal environments, and dynamic themes, perfectly aligned with Rolling Loud's trendy, high-energy branding. Scenes featured the mischievous Punx characters DJing, partying in a submarine, and performing wild car stunts amidst festival scenery—each seamlessly transitioning without any hard cuts.

This out-of-the-box creative experience delivered a lively, unforgettable atmosphere for festival attendees and passersby alike, setting a new standard for large-scale festival visuals.