12 Hyper-realistic anamorphic 3D billboards across 8 Countries

March, 2023

Industry: Entertainment - Film

Role: Creative Direction, Art Direction, 2D / 3D Design, 2D / 3D Animation, Lighting, Environment, Simulations / FX, Post Production, Rendering

For the worldwide launch of Dungeon’s and Dragons: Honor Among Thieves we teamed up with Paramount Pictures to create something special. In a move that pushes the boundaries of innovation, we have created a stunning hyper-realistic, anamorphic 3D billboard that immerses viewers into the cinematic world of the game.

The OOH campaign has taken the world by storm, commencing in the metropolis of Shinjuku, Japan, and extending across the globe to multiple boards in Korea, China, Germany, Australia, New York, Mexico, and the United Kingdom. The sheer scale of this project is awe-inspiring, as it brings the fantastical world of Dungeon’s and Dragons to life in a way that has never been seen before. Truly the centerpiece of this spectacular campaign is a hyper-realistic 3D animation, featuring Themberclaud in all his glory, as he bursts through dungeon styled brick wall, followed by a raging inferno that engulfs the entire screen.