We designed an anamorphic 3D billboard for the BigEyes project. The stylized billboard was inspired by elements from Big Eye's universe. Located at the center of NYC in Times Square, spectators of the ad witness an 3D illusion of Big Eye's jumping into a fish tank room to catch a shiny coin, Upon doing so he breaks a glass wall, causing all the water from inside the tank to flush out. At the end we see him sitting cute with the coin wrapped in its hands and the curtain closes bringing in the final CTA.