Hyundai Genesis · Artist Series Social Animations

September, 2021

Industry: Automotive

Role: Creative Direction, Art Director, 3D Design, 3D Animation, 3D Environment, Lighting, 3D Simulation/FX, Post Production Editing, Rendering, Exports,

Teaming up with with Genesis USA, Blunt Action brought Hyundai’s GV70 model into the digital sphere as part of their Artist Series Campaign. Tasked with creating two animations and a static render—all centered on a surreal, “Oasis”-inspired aesthetic—we were granted full creative freedom to showcase our signature style. The first animation features a chrome GV70 materializing in a futuristic desert-scape, while the second offers a 180-degree perspective on the vehicle’s exterior. For the static image, we highlighted the interior in a modern, minimalist environment, blending hyper-realistic detail with imaginative flair. By designing these multi-platform assets, we delivered a distinctive blend of automotive design and artistic innovation that truly captures the essence of the GV70.